Course Details

Objective

By the end of this course, participants will be able to:

• Understand the fundamental concepts and importance of ROI in business.
• Learn various methods and techniques to calculate ROI.
• Gain insights into interpreting and analyzing ROI results to inform decision-making.
• Understand how to apply ROI analysis to different types of investments, including financial, operational, and marketing investments.
• Learn to assess the long-term impact of investments and optimize resource allocation.

Content

COURSE PROGRAM:

Day 1: Introduction to Return on Investment (ROI)

• Defining ROI and its importance in business
• The concept of investment and return
• Different types of investments and their associated risks
• Key metrics used in ROI calculation
• Common misconceptions and limitations of ROI

Day 2: Methods and Formulas for Calculating ROI

• Basic ROI formula and calculation steps
• ROI for financial investments: equity, debt, and capital expenditure
• ROI in marketing and advertising campaigns
• ROI for project management and operational initiatives
• Adjusted ROI: considering time value of money, inflation, and opportunity cost

Day 3: Analyzing and Interpreting ROI Results

• Understanding ROI percentages and their implications
• Setting benchmarks and evaluating ROI performance
• When ROI alone is not sufficient for decision-making
• Comparing ROI across multiple investments or projects
• Tools for visualizing and presenting ROI results

Day 4: Applying ROI Analysis to Business Decisions

• Using ROI to assess and compare new business opportunities
• Evaluating capital expenditures, new product launches, and operational improvements
• ROI in resource allocation: prioritizing high-return investments
• Conducting sensitivity analysis and scenario planning
• Aligning ROI analysis with organizational goals and strategy

Day 5: Advanced Topics in ROI Measurement

• Measuring long-term ROI: beyond immediate returns
• ROI for intangible assets and non-financial investments
• Social ROI and sustainability considerations
• Using ROI in performance management and employee incentives
• Best practices for continuous improvement in ROI measurement

NOTE:

Pre-& Post Tests will be conducted.

Case Studies, Group Exercises, Group Discussions, Last Day reviews, and assessments will be carried out.

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Methodology

A highly interactive combination of lectures and discussion sessions will be managed to maximize the amount and quality of information and knowledge transfer. The sessions will start by raising the most relevant questions and motivating everybody to find the right answers. You will also be encouraged to raise your own questions and to share in the development of the right answers using your own analysis and experiences.  Tests of multiple-choice type will be made available on daily basis to examine the effectiveness of delivering the course.

Very useful Course Materials will be given.

• 30% Lectures
• 30% Workshops and work presentation
• 20% Group Work& Practical Exercises
• 20% Videos& General Discussions