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Consulting Services

We specialize in the manifestation of Business Transformation for Enterprises leading to increased efficiency, enhanced agility, improved customer experiences. Through the Business Transformation we facilitate Enterprises to grow in markets, harness innovation, address sustainability demands and develop a strong competitive advantage. Apart from Business Transformation we also offer Function Specific Advisory and Facilitation Services. In both services, we first interact with the client and assess the current state of business practices & performance. We apprise the client about improvement opportunities and our facilitation approach for realizing the same. On getting a 'buy-in' from the client, we start the engagement in the form of analysis, developing the solution and facilitating the deployment.

Impact on economy

Considerations for SMEs

As of mid-2022, the number of small & medium enterprises in the UAE was 557,000. SMEs contribute as much as 63.5 per cent to the non-oil GDP. It is forecasted that there will be 1 million SMEs in the UAE by the year 2030. SMEs represent more than 94 percent of companies operating in the country, ably providing jobs to more than 86 percent of private sector's workforce.

Challenges & Constraints

Resources: SMEs often have resources crunch such as finance, manpower, and expertise available to support transformation initiatives, making it challenging to invest in new technologies, training programs, and recruit specialists.

Change: Employees and stakeholders may need to gear up for change due to fear of the unknown, concerns about job security, or new processes or technologies, hindering the implementation of transformation initiatives.

Business Transformation

In today's rapidly evolving business landscape, staying ahead of the competition requires more than just maintaining the status quo. It demands continuous adaptation and improvement. Business transformation is the strategic process of reimagining and reinventing various aspects of a company's operations to achieve excellence and drive sustainable growth

Benefits of Business Transformation

Small and medium enterprises (SMEs) are the backbone of many economies, driving innovation, creating jobs, and fostering economic growth. However, in an increasingly competitive marketplace, SMEs face numerous challenges that can hinder their ability to thrive and succeed. Business transformation offers a strategic pathway for SMEs to overcome these challenges and unlock new opportunities for growth and excellence.

Business Transformation Model

Business Transformation manifests itself well when it is planned and deployed on the lines of a proven organization wide model. Our Business Transformation model is based on Business Excellence framework, which has been used by organizations world-wide since 1950s.

Our approach for Business Transformation engagement

We engage with clients for Business Transformation in two stages:

Assessment using the Business Transformation model: We offer to do this assessment through our assessors, who would review the client’s long-term plans, roadmap for the same and the results achieved so far. Using the model as a reference the assessors would draw a prioritised list of areas where improvement is required. They would also apprise the client on the strengths and improvement opportunities for their business. Alternatively, we can give a ‘Self-assessment’ questionnaire which the client could use for assessing the health of the business.

Frequently Asked Questions (FAQs) for Business Transformation

Business transformation involves making significant changes to various aspects of a company's operations, processes, and culture to achieve long-term success and adapt to changing market conditions. It's essential for SMEs to remain competitive, innovate, and grow in today's dynamic business environment.
Business transformation can lead to increased efficiency, enhanced agility, improved customer experiences, access to new markets, innovation, sustainability, and strategic positioning enterprises.
Challenges include limited resources, resistance to change, lack of strategic alignment, ineffective leadership, legacy systems, skill gaps, risk aversion, poor communication, time constraints, and external pressures.
Enterprises can overcome resistance by fostering open communication, involving employees in the process, providing training and support, addressing concerns and fears, leading by example, and highlighting the benefits of transformation.
Enterprises can ensure success by defining clear objectives, aligning transformation efforts with strategic goals, securing leadership support, engaging stakeholders, investing in resources and talent, fostering a culture of innovation, and monitoring progress closely.
Enterprises can measure impact by defining key performance indicators (KPIs), tracking progress against goals, gathering feedback from stakeholders, conducting regular evaluations, and adjusting strategies as needed based on results.
Technology plays a crucial role in enabling business transformation by automating processes, enhancing productivity, improving decision-making with data analytics, facilitating communication and collaboration, and enabling new business models and revenue streams.
The duration of business transformation varies depending on the scope, complexity, and readiness of the organization. It can range from several months to a few years, with ongoing adjustments and iterations as needed.
Best practices include effective communication, active leadership engagement, stakeholder involvement, clear goal-setting, training and support, incremental changes, celebration of milestones, and recognition of achievements.
Enterprises can ensure sustainability by embedding transformation into the organizational culture, fostering a mindset of continuous improvement, staying agile and adaptable, monitoring market trends, and remaining customer-focused.

About us

Our team is dedicated to empowering small & medium organizations to achieve excellence through strategic reinvention and innovation. With a commitment to driving sustainable growth and fostering a culture of continuous improvement, our team specializes in guiding businesses through the complexities of transformation, offering tailored solutions that align with their unique goals and challenges.

Our team comprises of experts who are:

Experienced Consultants: Our team consists of experienced consultants with expertise in business transformation, change management, process optimization, and digital innovation.

Industry Specialists: We have consultants who specialize in various industries with hands-on experience in management, on the field & in operations, enabling us to provide tailored solutions that address sector-specific needs and requirements.

Collaborative Approach: We have access and tie-ups with specialist consultants, whenever needed, who partner closely with clients, listening to their needs, understanding their objectives, and co-creating customized solutions that align with their vision and values.

Thought Leadership: We stay at the forefront of industry trends, innovations, and best practices, bringing fresh perspectives and innovative ideas to every engagement.

Whether it's optimizing processes, embracing digital technologies, or fostering a culture of innovation, our company is dedicated to helping organizations unlock their full potential and achieve excellence in today's competitive marketplace. With our proven methodologies and client collaborative approach, we empower organizations to navigate change with confidence and emerge stronger than ever before.

Our Vision, Mission, and Values

Our vision

DEFINE envisions to be a world-leading technical training organization with global presence, by leveraging the power of right knowledge, right skills and right competency. To achieve this, our motto is "to inculcate mastery and quality" in every service that we deliver.

To be a preferred partner of SMEs in MENA region for planning and manifesting their growth journeys.

Our Mission

The mission of DEFlNE Management Consultancy and Training shall be; To provide personnel empowerment to the economy sector; to deliver comprehensive and leading edge training in Oil & Gas, Power and Petrochemical industries, as well as the business sector, to Gulf Cooperation Council (GCC)members and Africa; and to design, develop and execute sound program in line with the requirements of the concerned organization.

To provide tailored solutions that address the unique needs and challenges of SMEs, helping them unlock their full potential and drive sustainable growth. .

Our Values

Commitment to Excellence: We are committed to delivering exceptional results and exceeding client expectations. We strive for excellence in everything we do, continuously seeking opportunities for improvement and innovation in our actions and advice.

Client-Centric Approach:We prioritize the needs and goals of our clients above all else. We listen attentively, collaborate closely, and tailor our solutions to meet the specific requirements of each SME we serve.


Integrity and Transparency: We conduct ourselves with honesty, integrity, and transparency in all our interactions. We believe in building trust through open communication, ethical behaviour, and accountability.

Empowerment and Collaboration: We believe in empowering our clients to take ownership of their transformation journey. We collaborate closely with them, sharing knowledge, expertise, and resources to drive mutual success.

Continuous Learning and Growth: We embrace a culture of continuous learning and growth, both for ourselves and our clients. We stay at the forefront of industry trends, innovations, and best practices, enabling us to provide cutting-edge solutions that deliver tangible results.

Agility: We move on with solutions to the business issues arising as we progress.

Innovation: We believe in forging ahead with out of box thinking

Reliability: We become dependable for the client with proven solutions.

Social Responsibility: We recognize our responsibility to make a positive impact on society and the environment. We strive to conduct our business in a socially and environmentally responsible manner, contributing to the well-being of our communities and the planet.

Inclusivity and Diversity: We celebrate diversity and inclusion in all its forms. We believe that diverse perspectives lead to better outcomes and foster a culture of creativity, innovation, and mutual respect.

Through our unwavering commitment to these values, we aspire to be the trusted partner and advisor of choice for SMEs seeking to transform their businesses and achieve excellence in today's dynamic marketplace.

Our Services

Service 1

Business Process Optimization

Assessment and Analysis: Comprehensive evaluation of existing processes to identify inefficiencies, bottlenecks, and areas for improvement.

Service 2

Digital Transformation

Digital Transformation: Collaborative development of a digital transformation roadmap aligned with business objectives and customer needs.

Service 3

Change Management Consulting

Stakeholder Engagement: Engaging stakeholders at all levels of the organization to build buy-in, alignment, and commitment to transformation goals.

Service 4

Performance Measurement and Improvement

KPI Development: Collaborative development of key performance indicators (KPIs) aligned with strategic objectives and transformation goals.

Service 4

Coaching & Training

Training is not just a necessity but a strategic investment in the success and sustainability of business transformation efforts. It enables organizations to build capabilities, drive change, and unlock new opportunities for growth and innovation.

Service 4

Function Specific Advisory

Digitalisation: Transformation Strategy, Technology Evaluation, Automation, IOT & AI, Information Management, Infrastructure Strategy, Program Management

Clientele

CII-Institute of Quality
Motion Drivetronics Pvt. Ltd.
Nelson Global India Pvt. Ltd.
Automotive Research Association of India
Uni Abex Alloy Products Limited
Everest Industries Ltd.
Minex Metallurgical Co. Ltd.
Mahindra & Mahindra - Automotive Sector
Panasonic Life Solutions India Private Limited
Aakar Innovations Pvt. Ltd.
Robro Systems
3B-Fibreglass (India) Private Limited
SEG-Automotive India Private Limited
dormakaba India Private Limited
Kal Energy India Private Limited
Indian Institute of Coal Management
Sakas Foods
Plasma Spray Processors
Mahratta Chamber of Commerce, Industries and Agriculture
Waaree Energies Limited
Lambton Conveyor Limited
RSB Transmission
S P Jain Institute of Management & Research
Godrej Enterprises

Resources

The Idea in Brief: Business model is the recipe of business success. While the quality of ingredients - product, process, people and resources - are important; a business model guides us to deploy them in a manner that they reinforce each other. Business model is essential for an entrepreneur to seize an opportunity and extract value for self (profits) while delivering a value proposition to the customer.

The process of articulating a business model starts by identifying a 'need gap' of the customer. Every business must then identify the formula to convert the 'need gap' into profit, with optimum deployment of resources and processes.

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    “If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.” ― Jim Rohn

    The above quote by the late American entrepreneur and author, sums up the imperative for having a strategy. Even if the company is heavily dependent on a principal for business, it needs to have some form of a strategy (plan) to enjoy (make profit) being in business. Every company, irrespective of its size in an industry, has a competitive strategy. The strategy could be developed through a formal planning process or could be implicitly deployed by the promoters or the leadership team. If the planning is driven by the promoter or the Sales/ Marketing function head, it could invariably lead to revenue optimisation, without much diligence on the profitability and sustenance. In companies with strong Operations function, often, 'Operational Effectiveness' initiatives like Lean and Quality Improvement are branded as strategy. Operational effectiveness initiatives focus on performing similar activities better than the competition or benchmarks. Whereas strategy is about performing different activities from rivals or performing similar activities in diverse ways.

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    Balanced Scorecard (BSC) - Cockpit of your business

    “The Balanced Scorecard (BSC) provides managers with the instrumentation they need to navigate to future competitive success.”

    ― Robert S. Kaplan, The Balanced Scorecard: Translating Strategy into Action

    Introduction:
    BWe are all familiar with the maxim - 'What gets measured, gets done!'. But what should be measured for managing a business effectively. Should one measure profits at the end of a period or should one measure customer satisfaction? Even when profits are being monitored, it is of limited use, if it is a number declared at the end of a period. And entrepreneur would benefit significantly if he/she is provided by a metric(s) which are actionable.

    As a driver of any business, an entrepreneur must watch multiple parameters. For example, the entrepreneur must keep a close tab on existing customer orders and concurrently also devote resources for developing new product or service offerings. The entrepreneur must also keep an eye over the operations processes while maintaining the plant and machinery in optimum conditions. And while doing all this, the entrepreneur must ensure that his employees are delivering their best contribution and preparing to learn new skills for future performance. And having done all this the entrepreneur seeks revenue growth and returns better than the cost of capital. Any entrepreneur would wish for a dashboard for managing a business, like the one in an automobile. The BSC is a dashboard and cockpit for managing the business. It presents a curated overview of the health of the business for the entrepreneur and the leadership team.

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    TQM Model - A framework to harness competitive advantage

    Many organisations create or adapt abstract framework recommended by consultants as their TQM model. Often these frameworks talk only about the promotional and training initiatives deployed across the organisation and are laced with references of contemporary quality engineering practices - SPC, TPM, BPR, 6 Sigma et al.

    However, TQM model should be evolved after extensive deliberation by all the stakeholders in the organisation. Evolving a TQM model should be a highly involved exercise wherein the team develops a collective understanding of an organisation's strengths, weaknesses and competitive advantages and link them to value proposition that the organisation intends to offer to its customers.

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