Effective strategies are the product of motivated teams and managers who continually address issues and challenges together. Strategic Planning is designed to implement strategic plans at all levels within the organization, especially at the levels where representatives interact with the customers. Effective business units can streamline operations, improve quality, increase profitability and have fun working together in spite of intense world-wide competition and corporate downsizing. This Strategic Planning training provides specific and practical help on implementing and effectively using strategic planning skills. The workshop will refine internal processes and provide insight into changing business unit dynamics. The compendium of activities within this workshop will add real value to training exercises by taking critical thinking skills out of the box and into the workplace. Learners will sharpen their critical thinking skills and develop thought processes that are creative, accurate and assumption-free.
Your perception of the strategic planning process and application will lead you to understand how marketing strategies can develop profitable business by setting achievable objectives, delivering them by developing cost effective local and international marketing plans. You will achieve this by adapting your approach to the relevant marketing strategy and gaining skills in multicultural market analysis, strategic development and planning, and cost-effective implementation for the purpose of your goal setting.
Participants will learn to:
Upon completion of this course, participant will gain an understanding of the following management skills
The course is designed to cater for the training needs of the following:
The course is suited to experienced practitioners like managers, supervisors, as well as strategist and officers in all operations but mainly in strategic planning, marketing, sales or related disciplines. So this course is designed for planners and managers in all industries who are involved with the strategic planning process for their unit or the whole organization including budgeting, contingency planning, strategy design, implementation, leadership and monitoring. All Marketing professionals and sales personnel who are involved in marketing activities will benefit from this course.
Prerequisites:
Solid management skills and some economic background.
OUTLINE & DAILY SCHEDULE
Day 1
Goal setting
Day 2
Forming Strategy ( Realistic and meets organization's wants and ability)
Day 3
Implementing the Strategy
Day 4 Strategic tools and applications
Day 5 Benchmarking
Note: The Course Manual will contain the Handouts as reference book as well as the Presentation Slides which will be used during the Course and supported by the Handouts.
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Define Management Consultancy & Training Certificate of course completion will be issued to all attendees.
A highly interactive combination of lectures and discussion sessions will be managed to maximize the amount and quality of information and knowledge transfer. The sessions will start by raising the most relevant questions and motivating everybody to find the right answers. You will also be encouraged to raise your questions and to share in the development of the right answers using your analysis and experiences. Tests of the multiple-choice type will be made available daily to examine the effectiveness of delivering the course.
Very useful Course Materials will be given.
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